Reading with Royalty Brandmark
Project Details
Client: Calgary Pride – Reading with Royalty Program
Project Brief: Develop a light and fun brandmark for Calgary Pride’s launch of the new Reading with Royalty program.
When Calgary Pride and the Calgary Public Library embarked on a journey to bring drag performers to storytime, the program needed a distinctive identity that was both recognizable and accessible, particularly to children and the parents who would bring them.
Reading with Royalty celebrates diversity and encourages children to look beyond gender stereotypes and embrace exploration of self.
This colourful and quirky brandmark started with two elements; books and royalty, which beautifully merged to created a crown of curled pages, with a touch of sparkly magic.
The brandmark has since been retired while the program undergoes further refinement by the Calgary Public Library, but these glittering pages will remain in our hearts as a favourite project!